Benefits of a Link Trading Program
A link trading program is an essential part of a website’s marketing strategy. Although some websites will use reciprocal linking as a part of their trading program, a one way exchange is often more effective.
Since we are a Medicare supplement insurance website, we are looking to trade links with insurance related websites. Insurance sites can add a site to a page listing by emailing us with your intent to submit a site and exchange links with us. We will trade a link page with your website that is of a similar ranking.
If you submit to a health insurance site, for example, to a directory, it will likely increase your page rank as well. Increased PR makes your insurance site more attractive as a trading partner.
You can trade website links with an insurance link partner. This link exchange may be in the way of reciprocal links or one way links. In a one way link, you submit a url to a partner’s site. Your insurance partner does not link back to you from that same insurance site.
Reciprocal linking is a direct exchange of url’s. In this trade, for example, you submit a site to your insurance trading partner and your insurance link partner will linktrade, and submit a site to you. As such, your insurance exchange program partner will add a site to his insurance link page listing. You will then add a url to your insurance listing page. Your linking may in fact be to a directory.
A links manager is a program which organizes and manages linkexchange pages when you add a listing, or submit a url, or even start a new exchange program with an insurance partner.
Let’s say you submit a site to an insurance link partner. Both of you work in the insurance trade and you start a relationship, deciding to swap links. Whether you go with reciprocal or one way, insurance companies with an insurance site trading program will likely benefit from a links manager.
Whether you are a health insurance company working in the insurance industry, or a car insurance firm, go ahead and just click that “add link” button, especially if you are dealing with a directory.
Start your insurance url exchange program today. You can do the insurance tradelink thing through both reciprocal links and one way link. Either way, when you add a url and your insurance exchange partner will submit a site, you are participating in a site trading program.
- insurance link directory